Step into the gym.
Film a training session, hear from the coach and show your product in use. Give your audience a closer look at what goes into preparing for a fight.
ALEXEEV BOXING · SPONSORSHIP
Put a fighter
behind your brand.
Your next great campaign could start with a fighter’s story.
Bring your brand to life with our fighters — through campaign shoots, authentic product content or memorable experiences for your customers.
Explore campaign ideas Discuss a partnership
START WITH YOUR GOAL
What should
your campaign achieve?
Start with your goal. We’ll tailor the idea to your product, audience and budget.
AN EXAMPLE FOR YOUR CAMPAIGN
A fighter your audience can connect with.
Launch a product or introduce a new brand message with a professional boxer. We’ll create a campaign that feels right for both the athlete and your business.
- Campaign photography and a lead video
- Short versions for social media
- Agreed image rights for your channels
Idea: a new clothing collection with the boxer as the face of the campaign.
Discuss this idea↗THE STORY BEGINS BEFORE THE BELL
One fight.
A story worth sharing.
Be part of the build-up, the fight-week excitement and the fighter’s reflections afterwards. A partnership can tell a story well beyond fight night.
Stand with the team.
Follow the team through travel, media appearances and final preparations, with filming planned around the fighter’s schedule.
Continue the story.
Hear the fighter’s own account, acknowledge your support and share content across your channels — whatever the result.
This is an example campaign using archive photographs. We plan the content and schedule of each new partnership individually.
IMAGINE YOUR LOGO HERE
Where your brand
can appear.
On the kit, around the ring, across social media or on video. Explore where your brand could feature.
CHOOSE AN OPPORTUNITY
Brand T-shirts, tracksuits and hoodies worn by the fighter and agreed team members. Logo placement and size are confirmed before production.
Ask about this opportunity↗IDEAS FROM GLOBAL BRANDS
Global inspiration.
Your brand’s story.
These campaigns show how other brands work with boxing. They are not Alexeev Boxing partnerships. Image captions distinguish original campaign images from photographs used for illustration.
2024
UNDER ARMOUR × JOSHUA
A lasting partnership with a recognisable athlete
Joshua features in Under Armour’s advertising. For your brand, the inspiration is continuity: build a story around a recognisable athlete over time.
View the official source
2025
AMIRI × CANELO
A fighter’s presence, beyond the ring
A fashion shoot with Canelo shows how a boxer can present a product through style, presence and personal image.
View the official source2025
BOXXER × CHAMPION
From fight kit to a shared collection
Apparel, digital content and club support come together in one partnership — an example of a brand getting involved in the sport itself.
View the official source
PLATFORM FORMAT
TIKTOK SPARK ADS
Give athlete content a wider audience
An athlete’s post can become a paid ad with their authorisation. Usage rights and media spend need to be agreed separately.
View the official sourceCHOOSE THE SCOPE
A single campaign.
Or a lasting partnership.
Start with a shoot, sponsor a training camp or plan a longer campaign. We’ll build the partnership around what you want to achieve.
Training camp sponsor
Support a fighter’s preparation
+
Training camp sponsor
Support a fighter’s preparation
Support coaching, sparring and recovery, with agreed training content and branding on the fighter’s gym kit.
Explore this partnership↗Fight sponsorship
From training camp to the post-fight story
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Fight sponsorship
From training camp to the post-fight story
Build a campaign around a fight with social posts, photography, video and approved branding on fight kit. Keep the story going after the final bell.
Explore this partnership↗
Athlete-led campaign
Launch a product or tell a new brand story
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Athlete-led campaign
Launch a product or tell a new brand story
Put a fighter at the heart of your photography, advertising and brand content. Channels, campaign length and image usage rights are agreed in advance.
Explore this partnership↗
Season-long partnership
Build a lasting connection with one fighter
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Season-long partnership
Build a lasting connection with one fighter
Plan content, campaigns and personal appearances throughout the season, including between fights. Any category exclusivity has a clearly agreed scope and term.
Explore this partnership↗
Team partnership
One campaign, different personalities
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Team partnership
One campaign, different personalities
Bring several fighters together for a content series or company event. Each athlete’s role and usage rights are agreed individually.
Explore this partnership↗Event sponsorship
Put your brand at the heart of fight night
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Event sponsorship
Put your brand at the heart of fight night
Combine event branding, content and hospitality. Ring placements, screens, tickets and media opportunities are confirmed for the specific event.
Explore this partnership↗Support doesn’t have to be financial.
Accommodation, transport, clothing, printing, photography and training support can all form part of a partnership, with clear benefits agreed in return.
CHARACTER MATTERS
Meet the fighter
who fits your brand.
Every fighter has a different story. We’ll help you find someone who fits your message and values.
FROM IDEA TO DELIVERY
A clear plan.
Agreed deliverables.
Your proposal sets out the schedule, content, brand placements and budget. Afterwards, we provide links, photographs and a delivery report, including platform results where available.
- Your brief
Your goals, audience, product and timeline.
- A tailored proposal
The fighter, campaign concept, content, usage rights and cost.
- Delivery and reporting
An agreed schedule, finished content and a report on what was delivered.
Your questions, answered.
Can we use the photographs and videos in our own advertisements?
Yes, when this is included in the agreed rights. We specify channels, duration, territory and permitted edits. Production, posting on the boxer’s profile and paid advertising are separate elements of the proposal.
Are television, ring placements and VIP access included?
Only if confirmed for the specific event. They depend on the organiser, venue and media rights holders. A logo on kit does not mean a purchased television spot or guaranteed screen time.
How is the budget determined?
It depends on the boxer, duration, filming days, materials, advertising placements and usage rights. Production and paid distribution are listed separately where needed.
What happens if a fight is postponed?
We agree schedule changes and possible replacement activities at the outset. Every advertising commitment is arranged around the athlete’s preparation and health.
LET’S TALK ABOUT YOUR BRAND
Tell us
about your brand.
What do you offer, who do you want to reach and when are you planning your campaign? You can suggest a boxer, format and approximate budget.